LOTTO MAX - Dream Drop

To get people who are under the age of 35 excited about LOTTO MAX, we’ve created a limited-edition designer streetwear that’s also a lottery ticket.

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AD: Jerry Yang
CW: Jon Dawe, Kaidy Wong, Michael Carey
ACD: Michael Morelli, Marty Hoefkes
ECD: Leo Barbosa, Cuanan Cronwright

CCO: Nancy Crimi-Lamanna


Case Study

Case Board

 


Launch Spot