LOTTO MAX:
Dream Drop
To get people under the age of 35 excited about LOTTO MAX, we've created a limited-edition designer streetwear item that's also a lottery ticket.
AD: Jerry Yang
CW: Jon Dawe, Kaidy Wong, Michael Carey
ACD: Michael Morelli, Marty Hoefkes
ECD: Leo Barbosa, Cuanan Cronwright
CCO: Nancy Crimi-Lamanna
ADCC: Gold ( 1 ), Bronze ( 1 ) | Applied Arts: ( 2 ) | AToMiC: Grand Prix ( 1 ), Gold ( 3 ), Silver ( 1 ) | The ANDYs: Gold ( 2 ) | Cannes: Silver ( 2 ), Bronze ( 2 ), Shortlist ( 5 ) | Clio Awards: Silver ( 1 ), Bronze ( 2 ) | CMA: Gold ( 2 ), Silver ( 2 ) | D&AD: Shortlist ( 1 ) | Effie: Bronze ( 1 ) | Immortal Awards: Shortlist ( 1 ) | LIA: Silver ( 2 ), Bronze ( 2 ) | Marketing Awards: Bronze ( 2 ) | One Show: Silver ( 1 ), Bronze ( 1 ), Merit ( 5 ) | Shopper Innovation + Activation: Gold ( 3 ) | Strategy Awards: Gold ( 1 ), Bronze ( 1 ) | WARC Awards for Effectiveness: Grand Prix ( 1 )
Case Study
:30s Launch Video